Size: 23.5 x 31 inches
This museum poster refers to an exhibition relating to the French biscuit manufacturer Lefèvre-Utile (LU), from the city of Nantes. "Les Petits Lu" ("The Little Lu's") is a moniker for their trademark "Petit-Beurre" shortbread biscuits, best known in France but that has become an international success. One of the most famous slogans of Petit-Beurre is “Four ears and forty eight teeth,” in reference to their rectangular shape and ridged edges.
The Musée de la Publicité was an independent museum of advertising history located in Paris, France. The museum first opened in 1978 as the Musée de l’Affiche (Engl: Poster Museum), and is now a department of the Musée des Art Décoratifs.