Size: 44 x 64 inches
Artist: Gruau, Rene
This poster is one of three created by René Gruau for Dior's Eau Sauvage (Wild Water) fragrance at the end of the 1970s, the first fragrance Dior created for men. His design was daring in its simplicity and also subject matter. In this ad, we see a (dashing!) nude man barely covered by a towel casually tossed over his shoulder - alluding to the carefree, reckless, wild man who would wear this kind of scent. It was first introduced in 1966 with the cooperation of perfumer Edmond Roudnitska, while Pierre Dinand created the flacon. Citrus notes are accompanied by rosemary, jasmine, vetivier, and oakmoss.
About the Artist: Rene Gruau (Italian) 1909-2004 - With his stunning, passionate, figures, his arresting use of color and dramatic, explosive element of line, Rene Gruau developed his distinctive “New Look” in the 1940s which greatly impacted haute couture, theatre, art, and commercial design. With his trademark use of his powerful minimal line, his style combined seductive sophistication with classic beauty, grace and sensual elegance. Today Gruau’s works are collected and exhibited by the finest art institutions including the Louvre in Paris.