Size: 24 x 35.75 inches
Artist: Fiorucci, Vittorio
This poster advertises the 15th anniversary of the Hot Air Balloon Festival, hosted in 1998. The festival's company mission statement claims that they aim "To reinvent a family-friendly festival offering experiences of interactive discovery and spectacles, whose distinctive product is the hot air balloon." Although named after and featuring a huge variety of hot air balloons in flight, the festival also hosts several nights of concerts and has a theme park with activities during the day. Started in 1984, this festival remains a staple of Montreal culture, even though it is held well outside the city.
Vittorio Fiorucci was an Italian Canadian poster artist from Montreal. By 1960, he was an established artist and by 1980 was one of the most renowned poster designers in the world. He worked in a variety of mediums: he did illustration works for magazines (including the film magazine Take One), children's books, animation, and was an established photographer who was exhibited in 1958 at George Eastman House's International Exhibition of the World's Greatest Photographers. His work was used to promote many of the films that marked the beginning of independent Québécois cinema, and appeared in a variety of magazines – including Time. He created the logo for the Le Château chain of clothing stores, and the green mascot Victor of the Just For Laughs festival.