Size: 30 x 40 inches
Artist: Kauffer, Edward McKnight
Edward McKnight Kauffer (1890 -1954) Born in Montana, USA. He studied in San Francisco and Paris. Kauffer came to London in 1914 and in 1915 he was commissioned by Frank Pick at London Transport. From this time he was an extremely influential designer of posters, theatre costumes, exhibition designs, murals, book illustrations, carpets and textiles. He and his wife Marion Dorn, also an accomplished designer, made a dynamic and glamorous couple. Kauffer returned to America in 1940. Many retrospective exhibitions of his work have been held, including those at the Museum of Modern Art, New York and at the Victoria & Albert Museum, London. Kauffer's connections to the artistic avant-garde in France and Britain placed him at the forefront of developments in the visual language of advertising during the 1930s and 40s. He ranks as one of the most significant designers of the twentieth century - in Britain or anywhere in the world.
Kauffer's work is graphic in the sense that - at least to me - there were few extraneous flourishes. There was a clear message that was delivered cleanly and in an elegant style. This poster, done in 1948 as one of a series he did for American Airlines, is a perfect example of the work for which he is rightly regarded as a pioneer and an expert.