Size: 23.75 x 31 inches
Artist: Charles Rohonyi (signed "C.R.")
This poster was created for Belgium's 1958 World Fair. It advertises "La Belgique Joyeuse," which translates to Gay or Cheerful Belgium in reference to the little town they would erect in service to the expo. It was meant to help visitors understand the country's history, as people were able to walk through the gates and see the progression of styles from the 16th century to the end of the 19th century simply by moving about the town and observing the differences in architecture. There was an emphasis on folklore and the arts and crafts, with demonstrations of pottery and ceramics. Numerous buildings were dedicated brasseries, cafes, dance halls... There were even
a cinema, two theatres and a few squares for open air partiesa couple theaters, a cinema, and squares for open air parties!
a cinema, two theatres and a few squares for open air partiesa cinema, two theatres and a few squares for open air parties
The poster references the town in the background, while the smiling man and woman testify to the name of 'Cheerful Belgium'. A beautiful poster in great condition and recently linen-backed, it would bring happiness and colour to any home, office, restaurant...
