Firmin Bouisset

1905 Original French Advertising Carton, Biscuits Lu (Small)

$500.00
  • 1905 Original French Advertising Carton, Biscuits Lu (Small)

Firmin Bouisset

1905 Original French Advertising Carton, Biscuits Lu (Small)

$500.00

Date: 1905 
Size:  12 x 18 inches

About The Poster: Firmin Bouisset was a French painter, poster artist and printmaker.

He was born to a working class family in the town of Moissac in the Tarn-et-Garonne département in southwestern France. As an artist, Firmin Bouisset specialized in painting children's subjects and did a number of illustrated books such as La Petite Ménagère (The Little Housekeeper) in 1890. At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefevre-Utile Biscuit Co.

For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter cookies featuring The Little Schoolboy' (French: Petit Ecolier) of which a variation is still being used by the company today. There is no question that this image is a classic, iconic image which is as well known as any poster by Cappiello, Mucha or Cheret. 

This carton was brought into the gallery by the great-great-grandson of the original Lefevre-Utile family, so the provenance of the piece could not be better. Rare and collectable.