Date: circa 2014
Size: 24 x 35.75 inches
Artist: Berg, Mads
This poster was designed by Mads Berg for Hansens Copenhagen, a high-end organic ice cream shop which also serves milk pops, yogurt, coffee, and more! The advertisement showcases their vanilla ice cream which combines vanilla beans sourced from Madagascar and Congo.
Mads Berg is a Danish illustrator specializing in poster design, brand and editorial illustrations, cover art, and murals. Based out of Copenhagen, his work is characterized by a style that translates classic poster art into a modern and timeless look. He sees himself as more of a craftsman than an artist, claiming that knowledge and appreciation of visual heritage must be combined with a fascination of new design. His art reflects this, itself an amalgamation of vintage Art Deco and sleek cubism modernism.
Born in 1975, Berg graduated from the Danish Design School in 2001 and has since been working independently as a professional illustrator and occasional lecturer at design schools across Denmark. He has been a jury member for the Best in Swedish (Kolla) and Norwegian (Visuelt) Contemporary Illustration on several occasions, in 2010 he was awarded the “Best Danish Children's Comic” prize, and in 2009 the Danish Design Prize. Berg’s poster art is represented at the Danish National Design Archives at the Design Museum Danmark.