Size: 25 x 40 inches
Artist: Henri Ott
About The Poster: This poster, designed by Henri Ott, advertises Swissair flights to Barcelona, a famous and popular tourist destination served by the carrier.
Signed in the lithographic plate, this poster has extremely vivid colors, is in overall very good condition (some creasing on the margins as shown in the photographs below) and ready to frame.
Fun Swissair Facts:
Swissair was the national airline of Switzerland from 1931-2002.
Founded through the fusion of two smaller regional Swiss airlines, initially, Swissair did not receive support from the Swiss government. In its first operational year, 64 people were employed including ten pilots, seven radio operators, and eight mechanics. In total, their planes offered 85 seats and operation was maintained only from March to October. The route network had a length of 4,203 kilometers (2,612 mi).
Swissair's illustrious history came to a close in 2002 when it pursued a controversial McKinsey-suggested "Hunter Strategy" of acquiring (rather than partnering with) smaller regional airlines. The cost of these acquisitions was more than the airline could bear, and it ceased operations in a rather lurid manner - laying off staff, not paying its fuel bills and grounding all flights and passengers in one day.