Size: 25 x 36 inches
Artist: Otto Baumberger
Poster art is one of Switzerland's major contributions to decorative arts.
For more than a century, Swiss graphic designers have given a strong personality to their art by synthesizing very different influences and cultures. The colors and layout of this poster clearly indicate the evolution from Art Nouveau and Art Deco into a more modern approach to graphic design: gone are the Art Nouveau flourishes and the straight lines of Art Deco: this joyous examination of country life is clearly bucolic and picturesque.
It is important to remember that 1940 was just after the beginning of WWII and this poster would have been an effort to convince global, primarily American, passengers of the safety (rather than risk) involved in flying to Switzerland with TWA.
Otto Baumberger (1889 – 1961) was ahead of his time in recognizing important aspects of consumer advertising. He sought the most appropriate way of conveying a message. The diversity of Baumberger’s work exemplarily embodies the history of Swiss poster art in the first half of the twentieth century, showing the development from the painterly artist’s poster to incorporate design shaped by graphic art.
The poster is in very good condition, on linen , and measures 25 x 36 inches.