Grove

1935 French Christmas Loterie Nationale Poster, Moi Je Crois

$250.00
  • 1935 French Christmas Loterie Nationale Poster, Moi Je Crois

Grove

1935 French Christmas Loterie Nationale Poster, Moi Je Crois

$250.00

Date: 1935
Size: 15 x 22.75 inches
Artist: Grove (William Napoléon Grove)

In his very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters commissioned by the French lottery since 1953, date at which it began hiring some of France's best designers and developing a corpus of some of the most effective posters in history. Important designers included René Vincent, Jean Effel, Pol Ferjac, Drouet et Lesacq. 

This Christmas-themed poster reads  "...et moi je crois à la... Loterie Nationale," which translates to "...and I believe in... the National Lottery." The artist, Grove, plays with the idea of believing in Santa, comparing the French National Lottery to a magical gift-giving, wish-fulfilling being. William Napoléon Grove (known simply as Grove) (1901-1975) was an editorial cartoonist and caricaturist who also worked as a poster artist for the French National Lottery and Le Crédit Municipal, a financial establishment. A member of the army from 1939, he worked exclusively for Le Canard after the Second World War where his simplified lines made his work instantly recognizable and celebrated. Unlined and in great condition - perfect for the holidays!