Size: sheet is 7.5 x 9.5 inches; matted to 11.5 x 15.75 inches
Artist: Paul Méras
The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's" -- right down to the stylish tassel floor cushion!
This pochoir - created when single layers of color are added by hand to a lithograph using a stencil - is from the twelfth issue published in 1913. It shows a woman in an elegant gown in the furniture show room of Mercier Frères, illustrated by Paul Méras.
Mercier Frères was a high-end furniture makers who also specialized in carpeting and interior décor. Founded in 1828, their Paris storefront at 100 Rue du Faubourg Saint-Antoine was where they displayed their goods for royal families - including the empress of Iran, whose private apartments Mercier Frères famously decorated. They were in numerous International Expos including Paris's 1867 and 1900 (where they even had their own pavilion!), and 1937. They closed in 1985.
Double matted in cream with a forest green mat, this original pochoir is in excellent condition.