Size: 7.5 x 9.5 inches
The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's" -- right down to the elegant plume fan!
This pochoir - created when single layers of color are added by hand to a lithograph using a stencil - is plate 79 from the tenth issue published in 1920. It shows a woman in an evening gown designed by Worth and illustrated by Dorian.
House of Worth was a French high fashion house founded in 1858 by Charles Frederick Worth, creating haute couture, read-to-wear, and perfumes. Dorian (1885-1961) (whose real name was Adrien Desire Etienne) was a French illustrator who contributed his talents to Gazette du bon ton and Le journal des dames, and Harper's Bazar. He illustrated books, created stain-glass windows, and made frescoes for Elsie de Wolfe. He was also a talented oil painter, become a portraitist at the end of his career.