Size: 7.5 x 9.5 inches
Artist: Maurice Taquoy
The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's" -- right down to the elegant race horse!
This pochoir - created when single layers of color are added by hand to a lithograph using a stencil - is plate 33 from the fourth issue published in April 1914. It shows a dapper man in a red tailored jacket talking to two fashionable women as a couple race horses are tended to in the background. Illustrated by Maurice Taquoy (1878-1952) who specialized in equestrian painting but also did several horse-themed pochoirs for Gazette including "Au Polo: Robe d'apres-midi de Worth."