Date: c. 1895
Size: 15.5 x 23 inches
Notes: Poster, Linenbacked
Artist: Cheret, Jules
About The Poster: A poster, in excellent condition, which we have not seen before for a product which promised to stimulate your mind and body (and who wouldn't want that??)
Jules Chéret is considered the father of the modern poster. Born in Paris, he studied lithography,which was, at that time, a new and economical method of reproducing colored designs. His research into this revolutionary process took him to London where he remained until 1866. He then returned to Paris and set up his own shop where he began printing theatrical posters in a remarkably innovative way. Chéret used these lithographic techniques to create lively, mobile images. His sense of design, his free-hand style, and his ability to smoothly incorporate written messages into his pictures were skills that combined to produce posters that attracted immediate attention and interest. Like Toulouse-Lautrec after him, Chéret was influenced by the Post-Impressionists and by Japanese prints. He used more detail, and depicted inviting, unframed scenes of figures caught in mid-action. His posters contained an unusually large amount of lettering, which brought the advertising component of his designs into prominence.
His principles of good poster design influenced Toulouse-Lautrec and paved the way for the many other poster artists of the day. Although rather bold in style at the turn of the century, Chéret later returned to a milder, more impressionistic treatment of his subjects.