Size: 7.5 x 9.5 inches
The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's" -- right down to the elegant wallpaper!
This pochoir - created when single layers of color are added by hand to a lithograph using a stencil - is plate 6 from the first issue published in 1912. It shows a woman in an evening gown and pale yellow gloves designed by Doucet and illustrated by Drian.
Jacques Doucet (1853–1929) was a French fashion designer and art collector. He is known for his elegant dresses, made with flimsy translucent materials in superimposing pastel colors. Drian (1885-1961) (whose real name was Adrien Desire Etienne) was a French illustrator who contributed his talents to Gazette du bon ton and Le journal des dames, and Harper's Bazar. He illustrated books, created stain-glass windows, and made frescoes for Elsie de Wolfe. He was also a talented oil painter, become a portraitist at the end of his career.