Gad

1940 Original French Art Deco Poster, Loterie Nationale Tranche des Meres Francaises

$375.00
  • 1940 Original French Art Deco Poster, Loterie Nationale Tranche des Meres Francaises

Gad

1940 Original French Art Deco Poster, Loterie Nationale Tranche des Meres Francaises

$375.00

Date: 1940
Size: 16 x 24 inches
Artist: Gad

In his very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters commissioned by the French lottery since 1953, date at which it began hiring some of France's best designers and developing a corpus of some of the most effective posters in history. Important designers included René Vincent, Jean Effel, Pol Ferjac, Derouet et Lesacq. This particular piece is signed Gad and features a mother with her children.