1957 Original French Poster, Blancheur Persil Ça Se Voit
Date: 1957 Size: 45.75 x 63 inches Artist: Unknown
This original 1950s oversized French poster advertises a brand of cleaning products called Persil, a company that dates all the way back to 1907. Its name is derived from two of its original ingredients, sodium perborate and sodium silicate and is notable because it was the first commercially available "self-activated" laundry detergent.
This particular poster shows how the child on the left's clothes are whiter than the kid's on the right, whose dress, top, and socks are a light grey. The slogan - "La blancheur Persil, ca se voit" - describes how the whiteness and cleanliness of clothes washed in Persil soap is obvious and visible! While the artist remains anonymous, we do know it was printed by S. A. Courbet. At 45.75 x 63 inches, it is in excellent condition with visible fold lines flattened after being professionally linen-backed. Perfect for any kitchen, laundry room, children's playroom, or office!