Date: 1981
Size: 18.75 x 26.5 inches
About the Poster: The OVF (Országos Vízügyi Főigazgatóság – National Water Authority) in Hungary is the central body responsible for water management, flood control, and the protection of the country’s rivers and waterways. In the 1980s, the OVF launched a series of public awareness campaigns to address growing environmental challenges. These campaigns focused on issues such as flood prevention, responsible water use, and pollution control—all increasingly pressing during a period of rapid industrial development and urban expansion.
Posters, brochures, and educational programs were used to encourage citizens to conserve water, protect natural habitats, and respect the country’s vast network of rivers and lakes. The campaigns often combined striking visual imagery with simple, direct slogans, aiming to reach both urban populations and rural communities living near waterways. They represent an important chapter in Hungary’s environmental communication history, reflecting a broader global trend in the 1980s toward ecological awareness and sustainability.
Poster has obvious fold lines but is in overall good condition. Ready to frame !