Date: 1994
Size: 40.5 x 28.75 inches
Size: 40.5 x 28.75 inches
Artist: Paul Brühwiler
Printer: Toppan Printing Co.
About The 100 Best Posters Collection: This poster was originally created by Paul Bruhwiler in 1981 for a cultural program in the city of Zürich. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.
"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)
About the poster: For a cultural program in the city of Zürich, Paul Brühwiler created a poster that broke completely with the perfectly ordered classicism of the Swiss school. Here motion, adulteration, and rupture are evoked with intentional disorder - only a surface disorder, naturally. A screened photograph, patches of color, and cutout letters are arranged in a precise fashion that communicates in the language of a new generation - a language that uses fantasy and impertinence to upset the rules that were considered immutable. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.146)
This poster is in good condition and ready to be framed.