Frequently Asked Questions
Is the gallery open to the public?
YES - Absolutely.
We are usually open from 10:00 A.M. – 5:00 P.M., Monday - Sunday or by appointment.
We are located in the heart of Old Montreal at 471 St. Francois Xavier, corner Notre Dame (right near Montreal’s famous Notre Dame Cathedral).
We love visitors: we are happy to welcome small groups and to give them a brief history of posters and a tour through some of our favourites. Our staff speaks French and English (and sometimes, when we have a bunch of folks in the gallery French and English at the same time!), as well as Italian.
Who buys vintage posters?
The assumption that you have to be a collector to enjoy or appreciate vintage posters is widespread and incorrect. While it is true that some of our clients are experienced buyers in the art and poster world, the majority of purchasers are first-timers.
We also work with decorators and designers. Often a designer will have a vision for a space and will ask us to make suggestions based on color, budget, or special interests. We love challenges like that! We will even bring selections to a client’s home so that they can see what the posters will look like in situ.
Where do your posters come from?
Karen Etingin, the owner of L’Affichiste, has been collecting posters for 30 years. She buys posters from collectors, at auctions, from other dealers, and travels around the world looking for the best pieces to sell in her gallery. L’Affichiste also sells posters on consignment.
Why are posters so expensive? How do you determine prices?
Because most vintage posters were printed almost 100 years ago, they are in limited supply. Prices are determined by condition, by the reknown of the artist, and by the market. The dealer, however, does usually have leeway in determining prices - a dealer in a small city like Montreal (ahem) will probably charge less than a dealer in a larger city.
Do you sell reproductions?
We only sell original posters, prints and pochoirs...
What does it mean when you say a poster is ‘lined’?
Most posters were printed on newsprint, which is flimsy - to preserve them, we have them mounted (or lined) on linen by professionals. Lining a poster is the best and only way to preserve it. Most of our posters are lined, the exception being more modern and contemporary posters which, by virtue of their age, do not require lining.
How should I frame my vintage poster?
We work with framers who are accustomed to and practiced with framing vintage posters. Although we do not frame posters ourselves, if you buy a poster from us we will be happy to take it to the framer and make suggestions – based on your taste and budget – for your poster. Should you wish to use your own framer, we will be happy to send you a copy of our framing guidelines.