Date: 1954
Size: 30 x 19.25 inches
Artist: Jan-loup
About the Poster: A charming vintage French travel poster printed in the 1950s designed for the Chocolate Menier company. Recently linen-backed, this poster would look absolutely amazing framed, perfect for any children's room!
The Menier Chocolate company was a chocolate manufacturing business founded in 1816 as a pharmaceutical manufacturer in Paris, France, at a time when chocolate was used as a medicinal product. The company grew throughout the 1820s to 1880s, gaining worldwide popularity. The company even exhibited at the 1893 World's Fair in Chicago where they were billed as the leading chocolate makers in the world!
Despite the Menier Chocolate company's strong brand recognition and an effective marketing of children's books utilizing the fables of Jean de la Fontaine, by the 1950s the industry leader in France was being swamped by its competitors. This poster represents one of their last promotional campaigns; the following decade (1960) they would be forced to merge with the Cacao Barry company.
This map is extremely detailed with comical scenes of explorers and animals from around the world -- definitely worth pouring over for hours on end!