1940's French Men's Fashion Advertisement, Solida  “Les Bleus qui durent”
1940's French Men's Fashion Advertisement, Solida  “Les Bleus qui durent”
1940's French Men's Fashion Advertisement, Solida  “Les Bleus qui durent”

1940's French Men's Fashion Advertisement, Solida “Les Bleus qui durent”

Regular price $400.00
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Date: 1940s
Size:  30 x 45.75 inches 

About The Poster: In the 1940s and 1950s, men’s fashion experienced a new paradigm shift. As always it was inspired by the youth, but even more so inspired by American casualness. Across the pond, all eyes were looking at American men for clothing designs that embraced the 4 C’s: color, comfort, correctness, and casualness.  Color at first was conservative, echoing the insecure and untrustworthy nature of world politics.  The “man in the grey flannel suit” emerged as both conservative and forward thinking. (vintagedaner.com)

This delightful poster would be perfect for a man cave, a man's closet, a haberdashery or any space that would benefit from a spectacular 1940's men's fashion poster. Poster is in very good condition, with minor folds at the top margin (please see photos). 

Ready to frame.