Date: 1935
Size: 35 x 50 inches
Artist: Pierre Kramer
About The Poster: "In 1867, Rudolph Schoeller founded the first worsted (a spinning technique that produces fine yarn) spinning mill near the River Rhine in Schaffhausen. The production of knitting yarn began the following year. Schaffhauser Wolle established itself as a leader in hand knitting yarns in Switzerland and many of its subsidiaries succeeded in selling its wool worldwide. Until 1974 it was exporting to 26 countries in over five continents.
But soon afterwards a slump in wool sales caused serious problems for the industry. Machine-knitted textiles and cheap imports from the Far East were beginning to boom, and demand for yarns to use in hand knitting dropped dramatically in the mid-1980s. Colourful advertising posters, designed by renowned Swiss graphic artists, couldn’t revive sales and the company turned to television advertising.
The business was unravelling, and finally a decision was made to close the Schaffhausen factory and move production to the sister company in Bregenz, Austria. Production in Schaffhausen was discontinued in April 1991." (swissinfo.ch)