Size: 47 x 63 inches
About the Poster: Maurin Quina is a French aperitif made of cherries, quinine, and bitter almonds. Cappiello was known for using impish imagery in his alcohol ads to allude to the naughty nature of drinking, but this green devil is arguably his most recognized and famous poster.
Leonetto Cappiello is considered to be one of the greatest posterists of his age. His approach was "always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters." (Rennert)