Date: 1914 (original, larger sized poster printed in 1900)
Size: 10.25 x 14 inches, image: 4.75 x 10.75 inches
Artist: Giovanni Beltrami
About the artist: Giovanni Beltrami (1860–1926) was a highly influential Milanese painter, illustrator, art critic, and master craftsman who left a permanent mark on Italy's Belle Époque culture. While best recognized in poster history for his striking, fluid designs for the Corriere della Sera newspaper, his career spanned multiple disciplines.
About this piece: This beautiful poster belongs to the Portfolio "Gli Avvisi delle Officine G. Ricordi e C. Milano" (The Advertisements of the G. Ricordi & Co. Graphics Works, Milan) a famous and rare collection published around 1914, inspired by the famous French publication Les Maîtres de l'Affiche. The complete collection contains 70 color lithographic plates (chromolithographs) in a reduced size format. It represents an extraordinary testament to the golden age of the Italian advertising poster and Art Nouveau (Liberty style) graphics, closely tied to the world of opera and the Ricordi music publishing house.
