Size: 31.75 x 45 inches
Artist: Lelong, Rene
As in most countries during the first and second world wars, France introduced a bonds program to fund the war effort. The French are known for their patriotic spirit, and the money amassed during the first few bonds campaigns surpassed the government's expectations. The loans from the campaigns were always accompanied by important advertising efforts which used every support available form postcards to posters. Lelong produced numerous posters for the war effort in which he remains true to his allegorical style. This one was actually created during the interwar period when France needed help financing the rebuilding their country and repair the damages brought by the war.
This Reconstruction Bond poster shows Marianne - the national symbol of the French Republic - at the forge, holding a hammer above her head as she prepares to strike while the iron is hot (a metaphor to motivate people to donate their money sooner rather than later).
Allegorical, symbolic, patriotic and incredibly rare, this poster will look fabulous in an office, living room, hallway... anywhere in need of a splash of color and elegance! Recently linen backed and restored to its former glory as a testament to the French spirit during the First World War.