Size: 8 x 11.5 inches
Artist: A. A. Haas (school of Julius Klinger)
Julius Klinger was an Austrian artist of Jewish descent who had, in Vienna in 1923, an art school and studio where he and his students taught graphic and marketing design. He is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity' therein. Klinger was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers.
Klinger's portfolio included designs from some of his students - Cosl & Frey (described in the portfolio are 'two thirty years old men of slender build are at once long tried friends and members of the Klinger group. They have gained much fame in Vienna: Pregnancy of lines, originality of coloration and forcefulness of ideas are the most striking features of their performances') and Willrab (described as 'This blond giant, famous goalkeeper and passionate dancer is most serious in his art. He is the man of exactness, all things technical interest him and he pictures them in a masterly manner.')