Size: 3.75 x 4.75 inches
Artist: Ludwig Hohlwein
This mini lithographic poster for Kulmbacher Mönchshof Bräu is by Ludwig Hohlwein, and was published in a 1927 book edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
Ludwig Hohlwein (1874-1949) was a German poster artist. He was trained and practiced as an architect until 1906, when he switched to poster design. He developed his own distinct style with defined forms, high tonal contrasts, bright colors and a good portion of humor. By 1925, he had already designed 3000 different advertisements.