Size: 4.75 x 3.25 inches each
Artist: Louis Oppenheim
These small advertisements by Louis Oppenheim was printed as a mini lithographic poster in 1927 in a book edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
Louis Oppenheim (1879–1936) was a German graphic artist, painter, and type designer. Born in Coburg, Oppenheim studied in London from 1899 to 1906. He moved to Berlin and started his work as a graphic artist in 1910, signing his work with his initials, "LO" and working for clients such as AES, the Reichsbahn, Persil and Adrema. His posters are considered a significant product of the 'Berlin poster style'. Oppenheim worked for the type foundry Berthold and created a handful of significant and widespread typefaces, all of which share modernist characteristics, such as Lo-Type and Fanfare which are still in wide use today.