Size: 24.25 x 39.5 inches
About The Poster: A fabulous Art Deco poster by the incomparable Rogers Broders. Broders was a French illustrator best known for his travel posters promoting tourist destinations in France, both on the Cote d'Azur as well as in the French Alps. This is one of his best known posters.
The Paris Lyon Mediteranée Company, the infamous PLM railway, commissioned Broders' poster art, sponsoring his travel so he could visit the subjects of his work. From 1922 to 1932, Broders fully dedicated himself to poster art, though overall he produced fewer than 100 posters.
A book about Broders describes his style this way, "When dealing with a single landscape especially a mountain scene he constructs his picture in three grounds: The foreground, his view point, propped on the text, practically always appearing at the bottom of the poster rises above the middle distance, thus allowing for a depth of field. Trees are added to increase these effects of perspective a technique he uses in a masterly fashion. The foreground is almost always done in dark hues, which serve to enhance and draw the attention of the viewer to the center, a valley, whereaccording to the criteria of his commission, he will draw a town or a village, in a lighter shade. Finally the background, where the deciphering of the picture ends, represents the mountains, which draws upwards the gaze of the viewer.
(Pinholes in all corners and margins, minor tear on left margins, minor upper right margin. Please see photos.)
From a private collection.