1932 Montreal Canadian Newspaper Advertisement, Le Grand Chef
1932 Montreal Canadian Newspaper Advertisement, Le Grand Chef
1932 Montreal Canadian Newspaper Advertisement, Le Grand Chef

1932 Montreal Canadian Newspaper Advertisement, Le Grand Chef

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Date: Saturday May 7, 1932
Size: 11 x 17 inches without matting; 18 x 24 inches with matting
Artist: Unknown

This original print is from a vintage edition of La Presse, a Canadian newspaper. It was founded in 1884, and now only publishes a paper once a week on Saturdays. The image of a Native Chief was a part of their Red Indian branding. Such branding would be considered controversial today due to concerns over cultural appropriation and racial stereotypes. However, during the time the company was operating, it was a common practice for businesses to use such imagery in their promotional strategies.

This original print advertises Marathon Blue, a Canadian gasoline for cars that was produced by the McColl-Frontenac Oil Company. The company operated in the early to mid-20th century, and was a subsidiary of the Texas Company, which is now known as Texaco. They marketed gasoline and other petroleum products throughout Canada until being fully absorbed into Texaco.

Recently professionally matted in a vibrant red, this print would look great framed and on the wall in any room of the house, for example, a home office.

This is one of a series of matted La Presse images we have at our shop. The others can be found here: bit.ly/20O5IBF