Size: 45 x 61 inches
Renowned Italian poster artist Luciano Achille Mauzan (1881 – 1952) transformed viewers into buyers with bold, humorous advertisements. An illustrator who was also versed in a variety of art forms, Mauzan created over 2,000 product, event and war posters during the Golden Era of Posters. Mauzan's posters are considered highly collectible, increasingly difficult to find, and spectacular.
Born on the French Riviera, Mauzan moved to Italy in 1905. He was known as a decorative illustrator designing during the Art Deco movement, though he also painted and sculpted. After a period of study at the École des Beaux-Arts in Lyon, France, Mauzan divided his life between Milan, Paris and Buenos Aires. Between 1920 and 1940, the period between the wars, he used forms and materials under the influence of the avant-garde cubists. He was also an illustrator of posters and postcards. During his career as a poster printer and designer, Mauzan designed over 2,000 posters, using a style known for humour and brilliant colours in advertisements and events in over 1,000 postcard images.
This poster for Persil is a merry design for a popular European laundry product with happy homemakers scattered amongst the clothes lines. This work is from Mauzan’s post-Buenos Aires period, after he had returned to finally settle permanently in his native France.
Recently linen backed and in excellent condition. From a private collection.