1954 Original French Bicycle Poster, Peugeot
1954 Original French Bicycle Poster, Peugeot
1954 Original French Bicycle Poster, Peugeot

1954 Original French Bicycle Poster, Peugeot

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Date: 1954
Size: 19.5 x 26.25 inches
Publisher: J. Bazaine

I occasionally buy posters just because they appeal to my quirky side (the largest side of my personality). And so it was with this one (one of a pair, same size, same epoch) which was evidently designed to get you out and about on your bike.

This particular poster was made for Peugeot which is now a French car manufacturer, but initially manufactured coffee mills and bicycles back in the nineteenth century. They first began to produce bicycles in 1882 (with ten Tour de France wins between 1903 and 1983). A century later, they sold the North American rights to the Peugeot bicycle name to ProCycle, a Canadian company which also sold bicycles under the CCM and Velo Sport names.

Its design has been credited to Bazaine, a publisher whose name is also attached to several other Peugeot ads from the 1950s. In lovely condition, recently linen-backed and ready to be framed. A perfect gift for a cyclist!