Date: 1970s
Size: 48 x 69 inches
Artist: Gauthier, Alain
This particular advertisement for Bally shoes shows a woman whose body is a shoe! The soft colours and elegant shapes set against a black background perfectly embody Alain Gauthier's style during this phase of his artistic career.
In fact, Gauthier was not only a poster artist but also a illustrator for children's books and his style varied from this softer style to mid-century modern par excellence, complete with bold colours, strong lines, and geometric shapes. In the book "Alain Gauthier, poète de l'affiche", author Michel Loude refers to the artist as the poet of the poster who, along with other poster greats such as Villemot, Mucha, Cappiello, Savignac, made city walls sing with artwork destined to extol the virtues of the latest consumer goods.
This poster is professionally lined and in excellent condition, this poster dates from the 1970s.