Date: Early 1990s
Size: 46.75 x 69 inches
This original advertisement poster has minor creases and very small stains in the bottom left corner but is in very good condition, is unlined and ready to be framed.
After Nestlé purchased Perrier in 1992, they started working with Publicis Conseil to make Perrier's image more appealing to young people. The caption translates to "Courage, there is a terrace nearby".
Perrier has been bottling its naturally carbonated water for over a century from a spring in Vergèze, France. Originally known as "Les Bouillens", the spring operated as a spa in Roman times. Legend has it Hannibal, one of the greatest military commanders in history, stopped at the renowned spring on his march to Rome in 218 BC. Les Bouillens opened as a spa again in the mid 19th century, at a time when spas were particulary fashionable all over France. Louis Perrier, a local doctor who had examined the water's therapeutic benefits, acquired the spring in 1898 and worked on perfecting the bottling process.
Perrier eventually sold the spring to wealthy British man Sir John Harmsworth, who was the youngest brother of a family newspaper business. Following the sale, Harmsworth closed the spa, which was going out of fashion, and renamed the spring Source Perrier. He also started bottling the carbonated water in the iconic green bottle, whose shape was inspired by the Indian clubs Harmsworth used to exercise.
At the time, Frenchness was seen as chic and aspirational by the British middle class. Harmsworth took advantage of this to promote his product, advertising Perrier as the Champagne of mineral water. Before the brand expanded internationally, 95% of the original sales were in Britain and the US.
In 1992, Perrier was bought by Nestlé, one of the leading food and drink companies. It is now available in 140 countries and sells almost 1 billion bottles every year.