Bezombes, Roger

1980 Original Air France Travel Poster, Gastronomie

$625.00
  • 1980 Original Air France Travel Poster, Gastronomie

Bezombes, Roger

1980 Original Air France Travel Poster, Gastronomie

$625.00

Date: 1980
Size:  23.5 x 39.25 inches
Artist: Roger Bezombes

An atypical Air France poster designed by Roger Bezombes in 1980 that turns traditional Air France poster art on its head: if the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising than this poster (one of a series of 12) succeeds in ways even Bezombes couldn't have imagined. 

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes, who died in 1994, was a bold choice for Air France: the posters he created caused as much controversy as they made conversation. 

Of the origins of Air France, Wikipedia says that "the company was formed on October 7, 1933, from a merger of smaller airlines and travel companies. The constituent members of Air France had already built extensive networks across Europe, the French colonies in North Africa and elsewhere. "

Unlined and in very good condition. Ready to be framed!