Size: 24 x 31.5 inches
Posters are powerful propaganda tools. During the war, they served to reach and mobilize the population by various means and messages. This poster is promoting the purchase of French war bonds during the First World War. Governments throughout history have needed to borrow money to fight wars. Traditionally they dealt with a small group of rich financiers, but no particular distinction was made between debt incurred in war or peace. This system was also useful as a means of controlling inflation in an overstimulated economy by removing money from circulation until after the war was concluded. However war bonds did more than generate capital, they made civilians feel involved in their national militaries.
This poster measures 24 x 31.5 inches and is in overall very good condition. At one point it was folded and there is some creasing/tearing on extreme top left border (not affecting image) which could either be restored, or removed when the poster is framed.
Originally part of the famed Hans Sachs poster collection, this poster survived two World Wars, Nazi looting, restitution to the son of it's former owner and sale at auction in New York. At L'Affichiste we often say that posters are documents of social history, and few would be better examples than this small poster from France.