Date: 1935
Size: 25.5 x 40 inches
Artist: Otto Baumberger
Poster art is one of Switzerland's major contributions to decorative arts.
About the poster: For more than a century, Swiss graphic designers have given a strong personality to their art by synthesizing very different influences and cultures. The colors and layout of this poster clearly indicate the evolution from Art Nouveau and Art Deco into a more modern approach to graphic design: gone are the Art Nouveau flourishes and the straight lines of Art Deco: this joyous examination of country life is clearly bucolic and picturesque.
About the artist: Otto Baumberger (1889 – 1961) was ahead of his time in recognizing important aspects of consumer advertising. He sought the most appropriate way of conveying a message. The diversity of Baumberger’s work exemplarily embodies the history of Swiss poster art in the first half of the twentieth century, showing the development from the painterly artist’s poster to incorporate design shaped by graphic art.
About the poster: For more than a century, Swiss graphic designers have given a strong personality to their art by synthesizing very different influences and cultures. The colors and layout of this poster clearly indicate the evolution from Art Nouveau and Art Deco into a more modern approach to graphic design: gone are the Art Nouveau flourishes and the straight lines of Art Deco: this joyous examination of country life is clearly bucolic and picturesque.
About the artist: Otto Baumberger (1889 – 1961) was ahead of his time in recognizing important aspects of consumer advertising. He sought the most appropriate way of conveying a message. The diversity of Baumberger’s work exemplarily embodies the history of Swiss poster art in the first half of the twentieth century, showing the development from the painterly artist’s poster to incorporate design shaped by graphic art.
About the Gotthard railway line: Opened in 1874, the Gotthard railway is the Swiss-trans-alpine railway line from northern Switzerland to the canton of Ticino. The line forms a major part of an important international railway link between northern and southern Europe.
Poster is in excellent condition, linen backed and ready to frame.